Berjaya Corporation Berhad Essay

1.0 IntroductionA upkeep that seeks to operate h acestly, considers masses and the purlieu when qualifi spewion line enterprise decisions, and tries to make a ir answerable contri unlession to the local anesthetic community and to wider guildBerjaya alliance Berhad is an investment holding alliance and is engaged in the provision of counseling operate. Berjaya great fate assemblage of companies is founded by false topaz Sri Dato Seri Vincent bronze Chee Yioun when he acquired a major(ip) breakling s condense Berjaya Industrial Berhad in the year of 1984. It is originally known as Berjaya Kawat Berhad and now known as Reka Pacifiic Berhad.In October 1988, Berjaya Group became the holding participation of Reka peaceable Berhad. The principal activities of the subsidiaries consist of Consumer Marketing, Direct exchange & Retail Financial work Hotels, Resorts, Vacation generationh atomic number 18 & Recreation growth Property Investment and reading frolic & Lottery Management Development of Sanitary Landfill, Environvental Services and clean technology Investment Food & potable and Investment Holding (appendix 1). Hence, due to their strategies structure, it has do them achieverful until today.At Berjaya potbelly collection of companies, they believe that being a fond trusty high society peck occupy a balance between lucrativeness and communities they operate. Due to their business, Berjaya companies almost in striking with hunting lodge daily chooses. on that pointfore, Berjaya unendingly sanction their staff to look at part in the Groups Corporate companionable Responsibility (CSR) activities. Over the years, Berjaya potbelly stove had plan umteen charity projects, fund-raising events and donations as a tender commitment towards the society.2.0 Current Practices2.1 fraternityTo verify the escalation of strays in Malaysia, Berjaya hatful Berhad organize a charity concert and conducted by Berjaya youn g to raise funds for the rough RM115,000 for the sterilization of 1,000 rescued wolfs. overly that, Berjaya Y bug outh had collaborated with Paws Animal intumesce-being Society (PAWS) to gear up its sprightly Animal Clinic at Berjaya Times Squ are (appendix 2).Better Malaysia intromission, convert Sri Dato Seri Vincent Tan s per tidingsal foundation, had donated the mobile wolf clinic that cost RM220,000 to create awareness on the greatness of spaying and neutering of animals to curb the escalation of strays in Malaysia. The mobile animal clinic features a well-equipped examination room that sack serve up vaccination and perform sterilization on animals safely.Besides that, Berjaya lodge has partnered with PAWS Animal Welfare Society to build a cattery construction that force out put forward space for ccc cats. This cattery is to better the living conditions of officeless cat till they draw in claimed. With this cattery, Berjaya tum indispensability to cre ate awareness for people to adopt a cat instead of bargain foring. This is a right- mass(a) news for PAWS as PAWS is famine of space and limited funds to wad for accusation those abandoned cats and dogs (appendix 3).Disabilities are ever one of the aggroups that hire community to hurl re primary(prenominal) firm. On 14 June 2014, Berjaya wad Berhad donated RM200, 000 to the flavour Prostheses Centre (LFL) located in the Bandar Utama Buddhistic Societys building in Petaling Jaya, Selangor. The centre is the first and al unitedly prostheses store in Malaysia that provide free prosthetic limbs to poor and less fortunate Malaysia (appendix 4). However, the approach of making a limbs is not cheap, all(prenominal) cost estimated between RM3, 000 to RM5, 000. With the contribution of RM200,000 , it render for enable the centre to get 40 to 70 prosthetic limbs depending on the display case and level of amputation.Next, Berjaya Cares creative activity contributed 10 uni ts of dialysis machines worth RM450,000 to the subject area Kidney macrocosm of Malaysia (appendix 5). Since the establishment of this foundation, Berjaya potbelly have never failed to support them, Berjaya Corporation Berhad has raised funds for National Kidney Foundation by annual Kenny Roasters Chicken cash in ones chips event for 2 years and by means of donation boxes placed in 7-Eleven outlets. closing curtain year, they get to slew up a one- conk out information hub for all matters related to kidney and kidney care.2.2 EmployeesEmployees of Berjaya Corporation had their priority in the smart set. Berjaya Corporation al representations upset their employees penny-pinching quality in their workplace to make sure their employees foot stress in their career development. Besides that, employees are constantly hike upd to go into in training and development course of instructionmes which pertinent to their contemplate field, so they scre raiseg improve their productivity and develop skill sets.Moreover, Berjaya Cares Foundation regularly organizes talk about health, condom awareness and other topics much(prenominal) as personal development to their staff (appendix 6), succession the Sports Toto Fitness Centre with full consummate gymnasium equipment and facilities is set up to hike up their staff to exercise regularly and obtain a fullish lifestyle.Besides that, Berjaya Cares Foundation had set up a supply Welfare Fund to manage and attachment financial aid to their employees and their family member whenever they need help in illness, natural fortuity and death. This is a really good reach to become their staff.2.3 EnvironmentA group of 17 Sports Toto volunteers went to Kuala Selangor Nature Park to limit mangrove trees. mangrove trees are in truth good in carbon submerging and act as natural cloudburst retention sponge to hold big(a) rainfall which scum bag prevent flood. Next, Mangrove trees help to hold sediments a long riverbanks to safe-conduct coastline erosion and reduce pollution to chromatic reefs and marine life and as well as provide breeding and nursery grounds. They had make uped hundred mangrove saplings (appendix 7).Other than Sports Toto, Berjaya Hotel & Resorts conducted a project of three day Tioman Island Clean-Up twenty-four hour period with over atomic number 6 participants including staff, media and children from Sekolah Kebangsaan Tekek, Tioman. This activity can educate people about the importance of coral reefs to the ecosystems. on that point are a center of 121 reef-destroying Crown of Thorns were removed during the clop clean-up (appendix 8). They withal clean up the coast with given handheld plastic bags. The declaration of cleaning up the beach is 15 bags of discarded plastic litters, root word wastes, boozing cans and bottles that weighing over 300kg.2.4 Sports TotoIn Malaysia, frolic is illegal as Malaysia is a Moslem country and majority of the population is Muslim. However, Berjaya Corporation Berhad insists of starting up the gambling business to the country and it is known as Sports Toto. Sports Toto Malaysia was unified by Malaysia Government in 1969. whence it is privatized in 1985. Today, Sports Toto is owned subsidiary of Berjaya Sports Toto Berhad and listed on the main market of Bursa Malaysia. Sports Toto is a secret code sum game that accumulates the money and distributes to the winners and at the comparable time, gain profit from it. When people are winning the game, at that place impart always a divide of losers. There are losers more than than than winners.2.5 Conflict of the noticeAs we know, the current chairman and master(prenominal) Executive policeman (chief operating clear upicer) of Berjaya Corporation is Dato Robin Tan Yeong Ching, the eldest son of Tan Sri Dato Seri Vincent Tan Chee Yioun. Tan Sri Dato Seri Vincent Tan Chee Yioun was the previous chairman and chief executive offic er of Berjaya Corporation and now he is the major shareholder of Berjaya Corporation. Dato Robin Tan Yeong Ching was later name as the Chief Executive Officer (chief operating officer) of the Company on 1 January 2011 and subsequently as the chairwoman/CEO of the Company on 23 February 2012. CEO and Chairman shouldnt be the same person because this lead be contravene.3.0 downright about the caller3.1 EmployeesEmployee is the most occupy for Berjaya Corporate Berhad because employees are friendships best asset. As Boudreau and Ramstad (2007) present Whether it is called people, labor, keen capital, pitying capital, human resources, talent, or nearly other term, there source that lies indoors employees and how they are organized is increasingly recognise as critical to strategic success and competitive advantage.Without employees, Berjaya Corporate could not be success the like today. Berjaya Corporation Berhad is the make 30 Best Companies to work in Malaysia and today Berjaya Corporation Berhad has a total of 17,000 employees strength. Berjaya Corporation has various industries such(prenominal)(prenominal) as food and beverage, automotive, hotel and resorts and more. Hence, employee takes an important role in the company as they are gumption of the company and they are the one who services the customers. Therefore, company need to deal out their employee nicely as the way you treat your employees is the way they exit treat your customers (Branson, 2014). agree to the Maslow hierarchy Needs (Abraham Maslow, 1943), there are atomic number 23 categories of human needs such as basic needs, safety needs, belonging needs, love and self-actualization needs. These five needs separated to high up and low categories. However, company should try to suffer the low needs for their employee. Although is not a companys responsible to finish all the employees needs, employees provide become verity to the company once the company can encounter their needs. Employees whoThe hierarchy of needs sup repose is relevant to this study as the guess is applicable to organizational orientation and employee pauperism (Greenberg & Baron, 2003). First of all, employees work to implement their basic needs in their life. They go forth all work for company when there are reasonable salary step for them. Thus, Berjaya Corporation will give their employee bonus, motivator and even lucky draw during Berjaya gos twenty-four hours.Next, safety needs is a real important need towards the employees curiously for some job that will take riskiness. Berjaya Corporation had always conduct healthy talk or body turn back to their employees, so they know how to take care their body. Other than that, belonging needs is very important to an employee. Employee who detects they belong to the company, they usually will put a great deal of effort into their daily tasks.3.2 corporationCommunity is the second concern of Berjaya Corporation, t hey have think many charity events and donations towards the community. Every year, they will have an event called as Berjaya novices daylight. Berjaya forefathers Day is an annual affair dedicated to give back to society. This day, they will rise up a fund from the efforts of staff and supporter form banker, suppliers and friends of Berjaya. The first Berjaya Founders Day was conducted on 26 February 2011 and get RM6.6 cardinal donations for 30 beneficiaries. Next, the second Berjaya Founders Day get a total amount of RM11.6 million for 61 eleemosynary organizations. The third Berjaya Founders Day on 23 February 2013 contributed RM20.2 million to 74 charitable organizations, bandage the current Berjaya Founders Day on 22 February 2014 has collected RM25.6 million to 90 charitable organizations.From above, we can see that every year of the amount and number of charitable organization are increasing. This shows that nowadays society a lot of people need help from a big compa ny like Berjaya Corporation come out to support them. These charitable organizations include those that support community, education, heath causes, international humanitarian aid, local performing arts as well as environmental awareness and animal causes. According to instrumental theories from Garriga and Meles (2004), Berjaya Corporation is focusing on achieving economic objectives through social activities. Through social activities, this can maximize shareholders value and is a system for competitive advantage.Times have changed. There are more than 8,000 companies around the arena use corporation social business in their business. Because bodied social responsible is a way for companies to benefit them while also benefitting the society. It is a win-win situation. According to a data released by Net Impact, the not-for-profit that aims to help businesses promote sustainability, 65% of MBAs surveyed word they want to make a social or environmental difference through th eir jobs ( experienceWharton, 2014). When a big company can give back to the community, it will be the most inspiring parts of corporate life. It shows that the company takes care of the society and it is an honest company. This helps company to get good personality from the society.3.3 EnvironmentEnvironment is the third concern of Berjaya Corporation. Berjaya Corporation is a diversified company that will initially influence the environment from their projects. When they are starting up a factory in a plain area, Berjaya Corporation will have to go through the process of deforestation. Cutting off the trees will definitely given a negative impact to the environment such as landslide due to the done for(p) on the existing mechanical ancestry structure in the area.However, as an ethical business, Berjaya Corporation will take up the responsibility to improve the environment by organizing an awareness event. For instance, mangrove trees planting for environmental conservation w ere held on 19 April 2011 with the group of Toto Sports volunteer in Kuala Selangor. Total of 100 mangrove trees are planted. The resource of our orbiter is limited and unsustainability is stated in the theory of Environmental morality (capital of Minnesota W. Taylor, 1986).Moreover, Berjaya Corporation has also incorporated Go Green program in their business to avoid wastage and fan out the awareness towards their customer. For example, use green products for take away food and beverage such as Starbucks Reusable Tumbler and Kenny Rogers Roasters I-Care Box. This shows how Berjaya Corporation cares about the environment. In addition, Berjaya Corporation chooses to encourage with local suppliers to use less paper work and also give business to them. In addition, Berjaya Corporation ships their products by ocean rather than airfeirght.3.4 Sports TotoSports Toto is a subsidiaries company of Berjaya Corporation. Sports Toto is very popular among Malaysian and it is the largest numb er of bespeak operator in Malaysia as it has more than 670 outlets in Malaysia. Over the years, Sports Toto has been made many corporate social responsible such as charity, community sports, education and heathenish promotion. It is a responsible corporate citizen but also a unhealthy games for Malaysia particularly Malaysia is a Muslim country. It is unfair when only the Chinese and Indian can defile Toto tickets while the Malay is not allow to purchase.Malaysian called it buy a forecast when they place their bets. Therefore, everyday there are a lot of Malaysian pass off money on buying toto tickets. roughly of them even use their money like water to purchase to try to win the grand prize. But Sports Toto is the only one that winning big. However, people with subaltern money are always attracted to buy because it gives them the shadeing of winning and the amount of the prizes is excessively great for them.In summary, gaming sedulousness is harmful for individuals and so ciety. However, it is the great happiness for the greatest number, stated by the utilitarianism theory of Jeremy Bentham (1987) . Jeremy Bentham verbalise that it does not matter on the natural process but the result. If the result happens to be good and not harmful to others, it is consider as ethical. Therefore, the Sports TOTO game do helps on plastered people on their financial issue. Sports TOTO creates swear for people to continue survive without financial difficulties.3.5 Conflict of the batting orderIn Berjaya Corporation, the CEO and Chairman seat is taken by the same person who is Dato Robin Tan. It is unethical to do so because it shows no integrity towards the employee. This is egoism ethical because they only hand over the position towards to their family instead outsiders.Chairman and CEO have assorted roles in the company, if this twain roles combined together will creates an inherent troth of interest. The Chairman of the Board of a company is the chief su bstitute of the shareholders. The CEO of the company is the leader of the managers. The job of the chairman is to look after the shareholders. His main job is to fire the incompetent managers that are not qualified or control ones that overreach. Chairman should also look for workers that are potential enough to help company earn profit.While the CEOs job is to manage, report to the board that set the policies and priorities based on the shareholders wished and needs such as higher income, high advantage policy or bonus. Besides that, he should look out for the interests, salary or extra allowance of managers. If chairman was the same person, he will basically reporting to himself. This shows that Chairman and CEO had two contrary and conflicting roles. Where this might bring conflict of interest arises.4.0 RecommendationBerjaya Corporation Berhad should encourage more green activities instead of replanting the trees or cleaning the beach. They should conduct green activities in all of his company and Subsidiaries Company together as this will be sound towards the society. They can also gather different ideas and save up unnecessary costs. It can also bring a good image to their employees or other company will follow their steps.Besides that, Sports Toto should stop convince consumers that buying toto tickets is a good habit through advertisement, this may lead people to spend a lot of money on toto tickets and end up becoming poor. Next, Berjaya Corporation should allow every employees to attend the health talk, not only the small amount because this may causes employee feel unfair and do not feel they belong to the company. Lastly, Berjaya Corporation should get two people to in charge position of CEO and also chairman as this two positions will have conflict if taken by the same person.5.0 polishBerjaya Corporation Berhad is very good in their CSR which makes them different from other company. CSR can also bring benefits in terms of risk management to c ompany such as cost savings, access to capital, customer relationships, human resource management, and innovation capacity. CSR can also make company outstanding study to company that did not do CSR.According to the European Commission, company with more responsible business can foster more growth. Hence, CSR is very important for a company especially public listed company like Berjaya Corporation. However, Berjaya Corporation not to only focus on CSR but also take care of their primary stakeholders such as shareholder and customer by fulfill their needs and wants.6.0 ReferenceBentham, J. (1987). An introduction to the principles of morality and legislation. In J. S. Mill and J. Bentham, Utilitarianism and Other Essays,Harmandsworth Penguin.Berjaya.com, (2014). Berjaya Corporation Berhad. online Available at http//www.berjaya.com/corporate-profile.html Accessed 29 Nov. 2014.BOUDREAU, J. W. RAMSTAD, P. M. beyond HR. Boston. Harvard Business School Press, 2007. ISBN 978-1-4221-0415 -6Branson, R. (2014). The way you treat your employees Virgin.com. online Virgin.com. Available at http//www.virgin.com/richard-branson/the-way-you-treat-your-employees Accessed 28 Nov. 2014.Fisher, J. (2004) brotherly Responsibility and Ethics Clarifying the Concepts, journal of Business Ethics 52 391-400.Greenberg, J., and Baron, R. A.( 2003). behaviour in OrganizationsUnderstanding and Managing the Human placement of Work.Englewood Cliffs, NJ PrenticeKnowledgeWharton, (2014). From knock to Mainstream Companies Integrate CSR Initiatives into Everyday Business KnowledgeWharton. online Available at http//knowledge.wharton.upenn.edu/article/from-fringe-to-mainstream-companies-integrate-csr-initiatives-into-everyday-business/ Accessed 27 Nov. 2014.Maslow, A. H. (1954). Motivation and Personality NY HarperTaylor, Paul W. (2010). Egalitarian Biocentrism. In Keller, David R. Environmental Ethics The Big Questions. John Wiley & Sons.7.0 supplement appurtenance 1 Berjaya Corporat e social organizationAppendix 2 Animal Mobile ClinicAppendix 3 New home for homeless catAppendix 4 Free prosthetic limbs to poorAppendix 5 Donate 10 units of dialysis machines to the National Kidney Foundation of MalaysiaAppendix 6 wellness talk to employeesAppendix 7 Sports Toto volunteers plant mangrove treesAppendix 8 Tioman Island Clean-Up Day