Backyard Bbq - Spss Exercise

Backyard BBQ Marketing look Group Project 1.0 Table of limit: 2.0 Overview 3.0 Research Methodology 4.0 Question 1 4.1 Most authoritative Factors 4.2 guest characteristics and profile 4.3 Competitive Analysis 4.4 Customer strength 5.0 Question 2 6.0 Question 3 2.0 Overview: Backyard BBQ (BYBBQ) is a devalued sustenance eating house chain that has a repute for selling high tincture quick food and specialises in Aussie-styled burgers, fish and BBQ chicken with salads and chips as a side dish. BYBBQ is tone to expand their operations in Australia. One of the key drivers shadower the heed decision to make out look for into the possible action of expansion is the latest information provided by the Australian office of Statistics (ABS) on average household phthisis on strong foods. Additionally, the internal secondary research entropy collected by Backyard BYBBQ senior management has identified cardinal key themes for line expansion: convenience and quality of food. BYBBQ management are pertain with the potential trend towards health food and the unhealthy score surrounding the high saturated plenteous content of fast food. Even against the backdrop of a sensed negative perception of fast food, the Australian fast-food market is worth $8.

8 billion. In addition, the ABS information reveals the average household expenditure on fast foods and meals out is considerably high compared to other food subsisting in categories. 3.0 Research Methodology: Our research agency, Endmarket P/L has been approached to pionee r market research. The agreed research metho! dology is a soft research, randomly selecting respondents (300 people) to answer a face-to-face survey, meeting place data in relation to consumer fast food attitudes. The research took mark at shopping malls and fast food outlets in the Sydney CBD everywhere a seven-day period. With the data collected, Endmarket P/L presents this typography to BYBBQ senior management to provide insight and...If you want to make grow a full essay, order it on our website: OrderCustomPaper.com

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