Capital One

upper-case letter unitary Melvin Jackson Professor Shawn Richmond sr. Seminar in Business Administration may 31, 2010 Identify and hunt the key environmental forces that nurture immediate strategic implications for working capital iodin. two key environmental forces that have immediate strategic implications argon political and economic. Legislators have been beat up consumer uphold to reform recognition card policies due to the helplessness thriftiness. Since so many consumers are without jobs or have taken buckle under cuts in the last few years, the ability for them to reinforce their debts is in earnest diminished. Credit card companies had been charging outlandish involution rate. several(prenominal) class attain suits have been filed against Capital One and are still pending. Two of these lawsuits have been filed by State attorney Generals. In 2005 The atomic number 25 state attorney generals office sued Capital One, claiming it is m isleading consumers with promises of fixed interest rates, then(prenominal) hiking their rates as a lot as 400 pct (Sullivan, 2005). Customers are being penalized unworthily and are experiencing extreme hikes in interest rates. President Obama gestural a law that give limit the conditions under which interest rates can increase, where and how credit cards are advertised, more time ordain be suffered for a bill to be paid, and universal default will be eliminated (msn.com). These changes will allow customers to improve their credit place which will improve their slang of credit companies such as Capital One. Once the economy improves, these same consumers will think the participation that was most impulsive to work with them and continue to do business with them. Identify and exposit the capabilities and weaknesses within Capital One that have immediate strategic implications. One of Capital Ones internal weaknesses is the essence of money it allocates on a dvertise in relation to its competition. T! he company spent $290.4 million in 2004 for commercials. Market analysts have...If you want to give a full essay, rate it on our website: OrderCustomPaper.com

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