Hamburger †United States Essay

A company that finds major success in one country wont necessarily catch on in another. There be a number of fast-food chains that succeeded in America, but have failed globally. matchless example is the widely popular W force outys. Wendys is the third largest burger chains in the U.S.However, according to the oblige Wendys to Exit Japan, Wendys has recently tell that they will not renew its agreement with its Japanese franchisee, Zensho Co Ltd, afterwards both of them failed to reach an amicable solution on the development of Wendys brand in Japan. This will result in the closure of 71 outlets located in and around Tokyo, Japan.Despite being one of the tether quick-service restaurant companies in America, Wendys has struggled to understand and expand internationally. It seems that they were being systematically beaten by the business that McDonalds generates. Japan is McDonalds largest marketplace outside of the United States. It has nearly 4,000 restaurants there. The clos ure of Wendys marks the end of a 29-year presence in Japan, and is clearly a testament to the unlike tastes of the Eastern and Western countries.In October, Wendys attempted one closing marketing strategy when they launched a $75 million campaign titled, When Its Real. However, the campaign failed to boost sales and actually declined 4%. That appeared to be the endure straw for the franchise.Its difficult to succeed in the restaurant industry during a recession. People are more careful with their money so they tend to eat more at home. However, fast-food chains continue to flourish during these tough economic times because of their affordability. I do feel that what happened to Wendys could have been prevented. After all, McDonalds is still succeeding in Japan, so why couldnt Wendys.Its important to remain innovative, especially during a recession. If they could have been creative and developed catchy marketing strategies during these tough times, I think they could have swung b ack into more prosperous times.ReferencesSchaefer, R.T. (2009) Sociology A sketch introduction (8th ed.) New York, NY McGraw Hill. Zacks Investment Research (2009). Wendys to Exit Japan. Retrieved Jan. 9, 2010 from http//www.istockanalyst.com/article/viewarticle/articleid/3711374